RMSTATOR Minimum Advertised Pricing (MAP) Policy

Effective: April 1st, 2023


9154-3157 Quebec inc., d/b/a RM Stator ("RMSTATOR") takes great pride in designing & manufacturing more efficient parts and innovative solutions, providing all the information necessary for an easy and reliable installation, and supporting the customer before, during, and after the sale. The end users buy our products to make their electrical problem disappear permanently. RMSTATOR has concluded that certain types of advertising can affect our goodwill and is damaging the brand awareness that RMSTATOR products have achieved. Therefore, RMSTATOR has established a Minimum Advertised Price ("MAP") policy.


  • To maintain the proper positioning of RMSTATOR products in the marketplace
  • To ensure that our relationships with our partners are consistent and value based
  • To position the RMSTATOR brand effectively against competition;
  • Aid in creating a consistent nationwide advertising campaign.


This MAP Policy applies to all our business partners: retailers, distributors and dealers that sell the RMSTATOR's products whether a direct customer of the RMSTATOR or the customer of one of the RMSTATOR's distributors. Distributors and resellers/retailers are collectively referred to in this MAP Policy as "Partners".


RMSTATOR will maintain an updated "MAP Products" list of those products covered under this MAP Policy. RMSTATOR reserves the right to update or modify this list at any time.

This MAP Policy pertains only to advertised prices of MAP Products and does not apply to the actual sales price of such MAP Products.

RMSTATOR highly recommend their partners to follow the MSRP list to protect the brand reputation. RMSTATOR understands that any Partner can make its own decisions to advertise and sell any RMSTATOR product at any price it chooses without consulting or advising RMSTATOR. RMSTATOR reserve the right of terminating their business relationship with a Partner who chooses not to abide by the MAP Policy.

For purposes of the MAP Policy "advertising" means any advertising through authorized media.

All products listed will have a MAP retail price. This MAP Policy applies to all advertising of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as "Click for price", automated "bounce - back" pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer's shopping cart, and other similar features are considered to be communications initiated by the Dealer (rather than by the customer) and this constitutes "advertising" under this MAP Policy. This MAP Policy also applies to any activity which RMSTATOR determines is designed or intended to circumvent the intent of this MAP Policy. Website advertising that prompts the customer to "Call for Price" will not be considered a violation of this MAP Policy.

Partners may also participate in RMSTATOR specified promotional periods, if applicable. During these scheduled periods only, retailers may temporarily reduce their advertised prices to levels that are equal to or greater than those specified on the "Promotional" price list.


RMSTATOR does not seek, nor will it accept, any written or oral, formal, or informal, agreement with any of its Partners regarding the prices that a Partner may advertise or charge at any time for the RMSTATOR 's products.

Violations of this MAP Policy will be strictly enforced. RMSTATOR personnel have no authority to discuss, modify, or grant exceptions to this MAP Policy.

RMSTATOR will monitor compliance with this policy. RMSTATOR can determine, as its own discretion, whether to continue to do business with a Partner-distributor who chooses not to abide by the MAP Policy.

Partners violating the MAP Policy will be subject to the following, unless RMSTATOR in its sole discretion chooses to take other action:

  1. First offense: RMSTATOR will contact the Partner-distributor via e-mail, telephone or letter and remind them of the MAP Policy and identify the nature of the violation. The partner will be asked to correct its advertising.
  2. Second offense: RMSTATOR will send a final notice and Partner will be required to correct its advertising immediately.
  3. Third offense: These actions may include but are not limited to; loss of authorized dealer status (resulting in loss of tech and warranty assistance for the dealer's customers), cease and desist letter prohibiting use of the Company's intellectual property (i.e. logos, images, etc.), the dealer being placed on a do not sell list, and/or all other necessary. 

Contact Information

All questions, comments, or statement of offense to this policy should be directed to RMSTATOR at customercare@rmstator.com. The policy administrator will be responsible for determining whether a violation of the policy occurred, communicating decisions to Partner regarding the MAP Policy and receiving any other communications related to the policy.

RMSTATOR reserve the rights modify, change, or update the MAP Policy and add or remove products from coverage of the MAP Policy at any time.